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Natural Living Announces Sponsorship of Alain Bianchini for National Massage Championship 2025

Natural Living Announces Sponsorship of Alain Bianchini for National Massage Championship 2025

London, United Kingdom – November 20, 2024

Natural Living is proud to announce the sponsorship of our first-ever candidate for the National Massage Championship (NMC) 2025: Alain Bianchini.

Alain Bianchini is a highly skilled and passionate sports massage therapist with seven years of experience in the field. Starting his career as a holistic masseur with an ITEC qualification, Alain has continually advanced his expertise through professional development courses, including deep tissue massage.

Driven by a desire to provide therapeutic interventions that alleviate pain, prevent injuries, and enhance overall well-being, Alain pursued a Level 4 Sports Massage qualification at St. Mary’s University, a renowned institution in the field.

In 2024, Alain competed in the NMC for the first time, participating in the Freestyle and Chair Massage categories. His outstanding first ever performance in the Chair Massage category, saw him fall just four points shy of the podium. Alain now looks forward to returning in 2025, striving to achieve even greater success in these categories.

About the National Massage Championship

Founded in 2018 in partnership with Professional Beauty, the National Massage Championship is hosted annually at the Salon International event at ExCeL London. This prestigious competition celebrates the dedication, skill, and diversity of qualified massage therapists. Participants from all walks of life demonstrate their techniques and innovation across a range of categories, including:

  • Advanced/Clinical Massage
  • Freestyle Massage
  • Swedish/Deep Tissue Massage
  • Spa/Wellness Massage
  • Eastern Massage
  • Chair Massage
  • Facial Massage


The NMC is a cornerstone event in the massage community, providing a platform to showcase talent, foster innovation, and offer recognition to therapists who have honed their craft and contributed to the industry’s growth.

Natural Living is honored to support Alain Bianchini in his journey to the NMC 2025. We look forward to witnessing the continued success of this competition and celebrating the incredible achievements of all its participants.

About Natural Living

Natural Living is UK’s no. 1 health practitioner store providing massage therapist massage therapy essentials. We are dedicated to supporting professionals in the massage, beauty, and wellness industries with high-quality products, equipment and services. Our mission is to empower practitioners to excel in their craft and elevate the standards of care and innovation in the industry.

Media Contact:
e: info@naturalliving.co.uk
Ph: +44 330 828 5769
Web: https://naturalliving.co.uk/

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